Our Team

The Why

Offering more than just a machine, NuShoulder® provides a strategic system to help empower athletes and encourage more refined and responsible training for optimal shoulder health and performance. The goal at NuShoulder® is to eliminate shoulder injuries by changing the way people exercise their rotator cuff muscles. Our objectives are to help athletes enjoy more success and to educate and improve the quality of life for those who have been negatively impacted by their shoulder health.

Our Roots

Frustrated by the lack of rotator cuff exercise compliance, Dr. Cervone – an orthopedic surgeon – invented the NuShoulder® System to help his patients prevent shoulder pain and injury and rehab faster from surgery. Shortly after, Dr. Cervone had the good fortune of partnering with Dr. Tom House, the “Father of Modern Pitching Mechanics,” to expand NuShoulder’s influence into the world of sports. And what was once a simple sketch on a scrap piece of paper has now expanded into a multifaceted shoulder health and performance system with a highly-qualified and experienced team to implement and manage it.

Kenneth R. Cervone

M.D., F.A.A.O.S.
Co-Founder & Co-Inventor

Rob Irvine

Co-Founder & Co-Inventor
Lead Engineer, Managing Partner

Don Leith

Co-Founder & CEO

Ben Riggan

CXO & Managing Partner

Tom House


Phil Hicks

Chief Sales Officer